Tesla
Lindsey was Elon Musk’s first writer at Tesla, where she built the brand voice from scratch and developed narratives for every car, autopilot, energy, charging, and Elon’s keynote presentations.
Model 3
Model X
Model S
Roadster
Semi
Autopilot
Energy
Shop
Charging
Configurator
Developed the User Experience for Ordering Model S, Model X, and Model 3 Online
Other Projects
Website: Model S, Model X, Model 3, Roadster, Semi, Charging
User Experience: Tesla app, Online order flows, Trip planner, Supercharger payment, Lead generation
Email: Global newsletter, Regional newsletter, Delivery series, Referral program, Test drive invitations, Owner events, Store openings, Supercharger openings, Model 3 order invitations, Policy communication for North America
Retail: Wall posters, iPad screens, Global mall displays, Auto show displays
Video: Model S/X/3 support, Version 9 software, Pre-delivery guides