my recent work
the quickest car in the world.
i was tasked with telling the very first story of roadster online. my process involved distilling technical supercar stats into a few short, powerful sentences. [copy: full web page]
fun, describing the first all-electric truck.
another first-time-ever scenario. the key to this story was communicating safety / performance benefits to an audience who might not know average semi truck stats.[copy: full web page]
there are SUVs and then there's model x.
from the falcon wing doors to the 7 seat configuration, every design and engineering detail was so thoughtful. my job here was to show and tell that to the world. [copy: full web page]
model s, simple and sexy.
it's a unique challenge to write about a car that speaks for itself. most of this storytelling was just supporting the badass electric car that model s already is. [copy: full web page]
shop.tesla.com[copy: homepage / a couple product descriptions]
powerwall ipad display, designed for the LA auto show[copy: full screen]
a whole new narrative on charging[copy: 4 full pages]
see more of my poems on instagram