model 3, finally.

i messaged the first mass-market car for a company that’s only (ever) sold luxury.
[copy: full web page]

there are SUVs and then there's model x.

from the falcon wing doors to the 7 seat configuration, every design and engineering detail in model x was so thoughtful. my job here was to show and tell that to the world.
[copy: full web page]

Screen Shot 2018-09-16 at 9.14.18 PM.png

model s, simple and sexy.

it's a unique challenge, describing a car that speaks for itself. most of my storytelling here was uncovering the badass electric car that model s already is.
[copy: full web page]

the quickest car in the world.

how to tell the very first story of roadster online: distill technical supercar stats into a few short, powerful sentences.
[copy: full web page]

fun, describing the first all-electric truck.

another first-time-ever scenario. the key to this story was communicating safety and performance benefits to an audience who might not understand average semi truck stats.
[copy: full web page]

 
  shop.tesla.com  [copy: homepage / a couple product descriptions]

shop.tesla.com
[copy: homepage / a couple product descriptions]

where you park.png

a new narrative on charging.

[copy: 4 full web pages]

the configurators.

[copy: full online ordering experience for model s, model x, and model 3]

  tesla.com/energy  [copy: full page...including that headline ;)]

tesla.com/energy
[copy: full page...including that headline ;)]

powerwall ipad display, designed for the LA auto show
[copy: full screen]

well, that was some of it. here’s the full list:

WEB

Model S

Model X

Model 3

Roadster

Semi

Charging

USER EXPERIENCE

Tesla app

Online order flows

Trip planner

Supercharger payment

Lead generation

EMAIL

Global newsletter

Regional newsletter

Delivery series

Referral program

Test drive invitations

Owner events

Store openings

Supercharger openings

Model 3 order invitations

Policy communication for North America

RETAIL

Wall posters

iPad screens

Global mall displays

Auto show displays

VIDEO

Model S/X/3 support

Version 9 software

Pre-delivery guides


Coca-Cola

Game Day with Wings-01.png
Sprite Cherry-02.png
Stay Chilled.png
Game Day-01.png

Poetry