here are some things i've worked on as head writer at tesla
model 3, the car of the future.
from my first day at tesla, i was told my most important project would be positioning a mass-market car in the same voice and tone as a company that has only (ever) sold luxury.[copy: full web page]
there are SUVs and then there's model x.
from the falcon wing doors to the 7 seat configuration, every design and engineering detail was so thoughtful. my job here was to show and tell that to the world. [copy: full web page]
model s, simple and sexy.
it's a unique challenge to write about a car that speaks for itself. most of this storytelling was just supporting the badass electric car that model s already is. [copy: full web page]
the quickest car in the world.
i was tasked with telling the very first story of roadster online. my process involved distilling technical supercar stats into a few short, powerful sentences. [copy: full web page]
fun, describing the first all-electric truck.
another first-time-ever scenario. the key to this story was communicating safety / performance benefits to an audience who might not know average semi truck stats.[copy: full web page]
shop.tesla.com[copy: homepage / a couple product descriptions]
a new narrative on charging.
[copy: 4 full web pages]
design your model 3.
[copy: full configurator experience]
powerwall ipad display, designed for the LA auto show[copy: full screen]
see more of my poems on instagram