model 3, finally.
here’s how i messaged the first mass-market car for a company that’s only (ever) sold luxury.[copy: full web page]
there are SUVs and then there's model x.
from the falcon wing doors to the 7 seat configuration, every design and engineering detail in model x was so thoughtful. my job here was to show and tell that to the world. [copy: full web page]
model s, simple and sexy.
it's a unique challenge, describing a car that speaks for itself. most of my storytelling here was uncovering the badass electric car that model s already is. [copy: full web page]
the quickest car in the world.
how to tell the very first story of roadster online: distill technical supercar stats into a few short, powerful sentences. [copy: full web page]
fun, describing the first all-electric truck.
another first-time-ever scenario. the key to this story was communicating safety and performance benefits to an audience who might not understand average semi truck stats.[copy: full web page]
shop.tesla.com[copy: homepage / a couple product descriptions]
a new narrative on charging.
[copy: 4 full web pages]
design your model 3.
[copy: full configurator experience]
tesla.com/energy[copy: full page...including that headline ;)]
powerwall ipad display, designed for the LA auto show[copy: full screen]
see more of my poems on instagram