Tesla - Global Head Writer (2017 - 2019)
I did a lot here. My first job was to create a Brand Guide by learning Elon’s voice. After that, I worked with his approval to apply the new voice consistently on web and email, and in retail stores across all global markets. That required working cross-functionally with teams like global events, design, engineering, video production, UX, product, energy, policy, and legal to tell our story. Here are a few of the pages I wrote solo, before hiring a proper writing team around the world:
Well, that was some of it. Here are some more things I worked on with the team:
WEB
Model S, Model X, Model 3, Roadster, Semi, Charging
USER EXPERIENCE
Tesla app, Online order flows, Trip planner, Supercharger payment, Lead generation
Global newsletter, Regional newsletter, Delivery series, Referral program, Test drive invitations, Owner events, Store openings, Supercharger openings, Model 3 order invitations, Policy communication for North America
RETAIL
Wall posters, iPad screens, Global mall displays, Auto show displays
VIDEO
Model S/X/3 support, Version 9 software, Pre-delivery guides