model 3, finally.

i messaged the first mass-market car for a company that’s only (ever) sold luxury.
[copy: full web page]

Tesla Model 3 Interior - Lindsey Kennedy
Tesla Model 3 - Lindsey Kennedy
Model 3 - Lindsey Kennedy

there are SUVs and then there's model x.

from the falcon wing doors to the 7 seat configuration, every design and engineering detail in model x was so thoughtful. my job here was to show and tell that to the world.
[copy: full web page]

Lindsey Kennedy
Lindsey Kennedy
Lindsey Kennedy
Lindsey Kennedy
Lindsey Kennedy

model s, simple and sexy.

it's a unique challenge, describing a car that speaks for itself. most of my storytelling here was uncovering the badass electric car that model s already is.
[copy: full web page]

Lindsey Kennedy
Lindsey Kennedy
Lindsey Kennedy
Tesla Lindsey Kennedy

the quickest car in the world.

how to tell the very first story of roadster online: distill technical supercar stats into a few short, powerful sentences.
[copy: full web page]

Tesla Roadster - Lindsey Kennedy
Lindsey Kennedy

fun, describing the first all-electric truck.

another first-time-ever scenario. the key to this story was communicating safety and performance benefits to an audience who might not understand average semi truck stats.
[copy: full web page]

Lindsey Kennedy
Lindsey Kennedy

energy, baby.

[copy: full web page, including that headline ;)]

Tesla Shop - Lindsey Kennedy

tesla shop.

[copy: homepage / a couple product descriptions]

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a new narrative on charging.

[copy: 4 full web pages]

the configurators.

[copy: full online ordering experience for model s, model x, and model 3]

Lindsey Kennedy Tesla

powerwall, at the LA auto show.

[copy: full kiosk experience for powerwall, solar roof, model s, model x, model 3]

well, that was some of it. here’s the full list:


Model S, Model X, Model 3, Roadster, Semi, Charging


Tesla app, Online order flows, Trip planner, Supercharger payment, Lead generation


Global newsletter, Regional newsletter, Delivery series, Referral program, Test drive invitations, Owner events, Store openings, Supercharger openings, Model 3 order invitations, Policy communication for North America


Wall posters, iPad screens, Global mall displays, Auto show displays


Model S/X/3 support, Version 9 software, Pre-delivery guides


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Stay Chilled.png
Game Day-01.png


My first fiction novel was published in March 2017. It’s a coming of age story of a young girl. She accidentally falls in love with a different species.