http://www.lindseytoldme.com/portfolio daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590009994314-HT3RUNRT9LJESSSICJ4F/tesla.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590010054404-805U800MQODOO24KOUXA/apple.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590010182797-TWPKEWVD7UVU4EOTVYNM/specialized.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590010250367-WI8CF6V75YJSVWII6S3Y/coke.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590010295331-27WVYVHZ4AOHQSDAOUKG/mindbody.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590012477651-8V34SCWW2UJLPIUJBL2W/citizen.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590020182115-MQ15D4ZZQYF8EW7YDXKU/chime.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590023646792-PT3KMKCJDLTVM22P4Z13/forward+brand.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590023889891-DWNHB03WSYHQ173NB4US/61940004.JPG portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1597866932007-PPUE4L7S2ASSI1DYE33P/snapchat.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1707945843777-58JPKOHQ3R6FH0GP2745/einride.jpg portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1736362662006-HS4OE0GLCTQ60C98F28C/boom%404x.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/c5197ebe-fe97-4e4d-8dfb-a88dddf9d426/Screen+Shot+2025-03-31+at+9.40.37+PM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/070eeef1-76dc-48a7-bfa1-e934fa7d6205/Screen+Shot+2025-03-31+at+9.54.54+PM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/2f6b6f70-594a-44d3-8fd1-c4edf8de3802/Screen+Shot+2025-03-31+at+9.57.12+PM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/6362af41-bf8d-4910-b89f-3ead6be67642/Screen+Shot+2025-03-31+at+10.33.59+PM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1537157824049-9FOUO9DYOJJW3NZJNI8T/Screen+Shot+2018-09-16+at+9.14.50+PM.png portfolio - model 3, finally. what i did: defined the tone of voice for model 3, then fucking launched it. i messaged the first mass-market car for a company that’s only (ever) sold luxury. this was a global launch, so it involved everything from defining tone principles and wire-framing the web story to writing elon’s keynote and every goddamn global email that mentioned model 3 in between. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1531819847453-8VC23AGQEDFF29UGHK2C/Model+3+Interior portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1531820215024-YZ9TES0Y9XKT5WJL1UMS/image-asset.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1547697056747-HJ4JFK81Z8PWKA4XX769/Model+3 portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1537157960707-42J6WLA47O4IF9U8FHZ9/Screen+Shot+2018-09-16+at+9.14.37+PM.png portfolio - there are SUVs and then there's model x. what i did: rewrite the existing product page in the shiny new brand voice. from the falcon wing doors to the 7 seat configuration, every design and engineering detail in model x was so thoughtful. my job here was to show and tell that to the world. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1526975440618-B0WDBOE0AN22K7O3OQQW/Screen+Shot+2018-05-22+at+12.17.57+AM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1554068600835-XDGCZ1EZ5FAC3L5Y1G67/Lindsey+Kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1554068637868-VA6ZS7ZNHERXX67O9P3T/Lindsey+Kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1527019937674-8QR7TKQ2YNFFCJNQYNLJ/Screen+Shot+2018-05-22+at+1.11.47+PM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1537158036300-3PRABK4WIGPRTOH77Q3C/Screen+Shot+2018-09-16+at+9.14.18+PM.png portfolio - model s, simple and sexy. model s, first web page i wrote at tesla [copy: full page] https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1527019580468-ILEYRX3BMVNHGLFGJJQN/Screen+Shot+2018-05-22+at+1.05.55+PM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1527019681333-RXQDO9QZ56U2X7ZE1H9T/Screen+Shot+2018-05-22+at+1.07.34+PM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1547697357654-SO3KNL9FZSTQNP52KMVR/Lindsey+Kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1527019476822-PB2TK8TKYDG8DMJMDOKT/Screen+Shot+2018-05-22+at+1.04.14+PM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1527047406172-EA75HQVVSD4D51BMNUT3/Screen+Shot+2018-05-22+at+8.48.52+PM.png portfolio - the quickest car in the world. I wrote every word about the quickest car in the world. [copy: full page] https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1526980124118-4HOD9WFWH2JASED0OBTE/Screen+Shot+2018-05-22+at+12.19.23+AM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1526980074340-7KL9NSHHW3QF0BWW4N35/Screen+Shot+2018-05-22+at+12.19.13+AM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1526973746561-B987FLNDC2TMVHGOLI7S/Screen+Shot+2018-05-22+at+12.19.57+AM.png portfolio - fun, describing the first all-electric truck. fun, describing the first all-electric truck. [copy: full page] https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1526975509769-1SGTLDYJ4GG1VMR8LFS2/Screen+Shot+2018-05-22+at+12.50.57+AM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1540929870256-ISMB4AUDCN7010JNR2KR/Screen+Shot+2018-10-30+at+4.02.50+PM.png portfolio - energy, baby. tesla.com/energy [copy: full page...including that headline ;)] https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1531821137111-EVW54729AEUFDZS69UA1/Tesla+Shop portfolio - tesla shop. what i did: write a new homepage for tesla/shop, plus a couple product descriptions. woo https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1526974920027-XH3MWLPUALGSGXMTZ2QZ/where+you+park.png portfolio - a new narrative on charging. a whole new narrative on charging [copy: 4 full pages] https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1531820828059-67MQGF3UWXW08HQMVK0L/image-asset.png portfolio - the configurators. what i did: created a completely new online ordering experience end-to-end for model s, model x, and model 3 https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1526973134590-EO6NWVBZW7V9M88DEFC4/Screen+Shot+2018-05-22+at+12.11.17+AM.png portfolio - powerwall, at the LA auto show. powerwall ipad display, designed for the LA auto show [copy: full screen] https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011766246-Q55RWZQVHC5FP3YULTRZ/mindbody+lindsey+kennedy portfolio - a brand new voice, for mindbody. the goal: simplify business messaging by moving away from corporate speak [copy: full web page] https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011846541-FS4Z08ZK9N5H9YHNMOTZ/mindbody+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011880718-JJLFHSNZ5PSLSZU7UKDT/mindbody+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011911031-DDWBSMW1ZPLZKRHI4URB/mindbody+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011940122-T7WMK9UHCBMO1MR4EBS8/mindbody+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590012038337-ER5F1LQZ2Z1DGDD3LYZ7/mindbody+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590015999363-81BDVY50CBZJWWWQJ6R4/specialized+lindsey+kennedy+2.png portfolio - so light, it’s like flying. what i did: wrote the full web story to launch a shiny new e-bike, called the turbo vado SL. it’s the lightest e-bike ever made and, as you can see, i had a lot of fun announcing that to the world. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011244798-617N95QLMWK0LXKTBHWH/specialized+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011189320-Z64IAKPX7QOGMN43WZ8Q/image-asset.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011291819-H8IZ7N2L8IU7YJ1BPPJ6/specialized+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011330955-4FQ1VMX3HUWIADMXUOBJ/specialized+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011352629-NX7JI1LB4DPWBBXEND5D/specialized+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1607035655948-3F2KQN6192ZKBZTGTYK2/lindsey+kennedy+writer+specialized+tesla portfolio - a badass bike, for kids. what i did: launch the first kids bike made out of carbon. my work here included a product page, photo essay, press kit, and plenty of emails. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1607035949728-X0UH4AGQL8B93DCWZAGC/lindsey+kennedy+writer+specialized+tesla portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1607035987802-W2O9RUJBZEDFUX9V8KYW/lindsey+kennedy+writer+specialized+tesla portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1607036013816-9RZZRYWV7TVU69J4SKBM/lindsey+kennedy+writer+specialized+tesla portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1607036038652-BUHGJOSGFO3GU57LEMYJ/lindsey+kennedy+writer+specialized+tesla portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/5e5e86f1-0d62-4356-8a7c-2334481ce3b7/Screen+Shot+2022-11-16+at+10.38.57+AM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011601280-TNEEFITRDBGFXIG22ORI/apple+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011497499-KBSSQUPO8OE9HBX11BQ5/Classpass.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590011680716-DWROGIKKIBVKVD54OKTL/apple+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590013628281-GLJ9W4YSE6MF19C0IPWX/image-asset.png portfolio - facebook copy, for coca-cola. what i did: wrote facebook captions for new england regional ads during coca-cola’s #shareacoke and #tastethefeeling campaigns. most of the content was user-generated, all of it was awesome. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590017087608-3S1CX5RJHBJD0SCM1GTX/1508652_1929610047263438_1995945730050650015_n.jpg portfolio caption: Sunday Creativity #ShareACoke https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590016566754-DS50S3MY7ZYJC075LVS4/coca+cola+lindsey+kennedy portfolio caption: We're SO PROUD to be New Englanders! How *cool* is this pic of Coca-Cola at Boston College?! https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590014320577-HLHXKQA95D3MYYEP1W7I/14642373_2141658879391886_2296183866594925930_n.jpg portfolio caption: The PERFECT pumpkin patch! https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590014113293-ZQGE4R7WLH4B1I0PHWN1/13450067_2057035007854274_5344882344891571814_n.jpg portfolio caption: How amazing is this?! We’re proud to sponsor this year’s Hamptom Beach Master Sand Sculpting Competition! Come see tons of sand castles today and tomorrow… plus there will be fireworks on Saturday at 9:30pm. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590013951244-QGUHX7WDZEWBATET72A2/13653306_2071904336367341_7075872453824535314_o.jpg portfolio caption: SUMMERTIME = FUNTIME. Join us tomorrow for the #ShareACoke Tour at Funtown Splashtown USA!! Just look for the giant red headphones set up near Dragon’s Descent from 11am-5pm! https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590013822353-XMJZIT065W5FDGJPV9DT/11219224_1938254369732339_7852198302482185419_n.jpg portfolio caption: ‘Tis (always) the season to share happiness! #ShareACoke https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1603995405937-K5A4Z1HVXV0SX7UT9HI1/21+savage+chime+lindsey+kennedy portfolio - 21 savage x chime. what i did: helped launch an epic campaign with 21 savage - including $100,000 in scholarships, financial literacy courses, and a video series with super-short money tips. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1603995731423-ZPWFCD57T4WYTGWF6J77/21+savage+chime+lindsey+kennedy portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1603997372215-9O1QDOVI7S0XKQCLM7F5/Screen+Shot+2020-10-29+at+12.49.13+PM.png portfolio - chime in for changemakers. what i did: editorial for the changemakers campaign - giving $10,000 to people helping their communities all over the US. the first winner was chef claudy pierre. check out his pretty-pretty popular youtube spot below. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1603995354621-DL1Q3I2NWGQAIFSCIM8U/chime+lindsey+kennedy portfolio - a whole new look and feel. what i did: developed the chime brand guide then rewrote their website with a fun, simple voice. (this was my first project with them) https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/1590018860701-SFEEBL1LAW3UPKF6H0MZ/Screen+Shot+2020-05-20+at+4.41.54+PM.png portfolio https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/9ae4ab80-6441-4065-838c-05adc1bb269a/Screen+Shot+2024-02-14+at+4.05.59+PM.jpg portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/ffd6cc98-2687-43b3-be18-0c5bca4099ab/Screen+Shot+2024-08-30+at+12.07.52+AM.png portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/ab458c20-7f7d-45ab-9a19-411cdd9c4774/figure+AI portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/acaf4f4d-b05b-4512-a7c3-28f194663c64/figure+AI portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/d412f5b9-9b2b-4e9f-b589-85540bf27807/Screen+Shot+2024-02-14+at+4.20.39+PM.png portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/dab04def-4388-4494-86b9-3bb1ed850daa/einride portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/299e9512-d40f-422f-9ab8-282cabc71b73/arc+boats portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/b615b4ae-a8b3-4b41-9ea4-87a846e74078/arc+boats+lindsey+kennedy portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/723a24f1-b611-4994-9f45-03e7c2c48f72/arc+boats+lindsey+kennedy portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/cd2798a5-f86f-4cc2-b71d-4f1e98ac92bd/Screen+Shot+2025-01-28+at+2.24.38+PM.png portfolio - mach 1.11. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/8d723c8a-2f32-45e8-b2a2-3e126396defe/Screen+Shot+2024-12-11+at+11.31.06+AM.png portfolio - homepage: before. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/8eda5fc7-d804-40fa-b64d-29537326b900/Screen+Shot+2025-01-24+at+1.45.15+PM.png portfolio - homepage: countdown. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/e5aae614-5f9b-4ca3-ac77-02c8fa195fa7/Screen+Shot+2025-01-28+at+1.02.39+PM.png portfolio - homepage: milestone. on january 28, 2025, boom made history as the first-ever american-made aircraft to fly supersonic. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/9d72c92b-9662-4bb9-a0c5-1e9d7f18fdb4/boom+supersonic+lindsey+kennedy portfolio - homepage: after. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/ab49b998-07e6-4e8f-ab78-80c8f813a9f7/boom+supersonic+lindsey+kennedy portfolio - positioning: XB-1. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/4aac5e5a-0e16-40d5-add3-160923aa4476/boom+supersonic+lindsey+kennedy portfolio - positioning: overture. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/15a9f15e-2c6a-4edd-be7f-ecc315e8c183/boom+supersonic+lindsey+kennedy portfolio - the supersonic future. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/f851e3ed-b914-4404-8396-0ec4aeb48294/Screen+Shot+2025-03-31+at+8.08.35+PM.png portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/d8d8db86-f50e-4c5e-b927-e36575ac8620/freeform portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57afefb16b8f5be1f8a96733/80d064ad-cd0d-4edf-ac2c-94c181909e9c/freeform portfolio - 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